To get the word out about the relaunch of the Lincoln Motor Company, we partnered with Vimeo to scour the land for several emerging filmmakers to interpret the theme of the relaunch campaign by reimagining something familiar as new again.

Through the Hello Again Film Series, this concept was brought to life with Wriggles & Robbins in "Record," a short film that explores how different people live a moment set to the same piece of music, from the perspective of the record player.

We promoted this film through OLA on Vimeo as well as through targeted means in Lincoln's social channels, specifically directing the content to film-loving audiences. We were able to resurface the content during additional brand activations in the film space, thus keeping the content fresh and extending the ROI long after launch. An interview with the filmmakers contributed to backstories that fed long form content, as well as a BTS film that helps to explain why the filmmakers took the approach they did.

Hear from the filmmakers, and see how they created a rotating slow-motion camera rig to pick up beautiful details.