How do you get audiences to experience a product they cannot yet get their hands on, while building meaningful work that expands a brand conversation to new audiences. 

In support of the go-to-market brief, we designed a project celebrating the release of the 2015 Lincoln MKC, by teaming up with individuals at the top of their game to break away from the chaos and find a moment of solace on the road. Created through the combination of film, long form content and photo essay, these pieces were used to target new audiences in advance of the vehicle's release. Traffic brought in from the content was sent to an online interactive test drive experience called Dream Rides, created by our digital team. 

View the stories in full: Kimatni Rawlins, Aisha Tyler, Andy Cohen, and Johnnyswim.