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When the editor behind Wildsam Field Guides approached us to work with them on their upcoming Detroit edition, we saw an opportunity not only to support a talented emerging publisher, but we also saw a way to showcase content about a city coming back from the brink to highlight the turnaround and the values of our client, Lincoln. Taking some of the print content published by Wildsam, we built out digital stories that dug deeper into the content topics with a mix of photo essays, illustrations, and long form content.
Strategy & Creative Direction: Ashley Davidson
Photography: Jared Chambers & Ashley Davidson
Illustrations: Michael Burdick & James Noellert
When the editor behind Wildsam Field Guides approached us to work with them on their upcoming Detroit edition, we saw an opportunity not only to support a talented emerging publisher, but we also saw a way to showcase content about a city coming back from the brink to highlight the turnaround and the values of our client, the Lincoln Motor Company. Taking some of the print content published by Wildsam, we built out digital stories that dug deeper into the content topics with a mix of photo essays, illustrations, and long form content.
Strategy & Creative Direction: Ashley Davidson
Photography: Jared Chambers & Ashley Davidson
Illustrations: Michael Burdick & James Noellert