The makers of Hudson Whiskey created a special batch of un-aged bourbon for a select group of Lincoln customers. We chose to work with them because they were going back to the traditional craft of distillation and were reimagining their approach for the modern world, while paying close attention to craft and quality.

We shot this film and photography to share their story with a broader audience through social conversations, and also to provide context for the Lincoln customers who received the whiskey as a special gift.