“Hello, Again” was an overarching campaign of content and experiences created for the re-launch of the Lincoln Motor Company. The content, ads, and real world experiences asked viewers to say “Hello, again” to classics in a fresh new way. This included a film that looked back at Lincoln’s past glory and introduced the new vision for the brand, made to be a concise story that could be broken into shareable GIFs. We aggregated all content onto one digital hub connected to Lincoln.com, and developed content hooks and previews on every other appropriate brand platform, from Facebook to Vimeo, Twitter, and Tumblr.

A country-wide tour was created allowing visitors to take test drives through each city, offering a new perspective of how the city had re-invented itself.

Additional content was created around the Hello, Again campaign, including the musician Beck, re-imagining David Bowie’s “Sound and Vision.”