HELLO, AGAIN ILLUSTRATIONS

With the launch of the "Hello, Again" campaign, we commenced a series of projects with artists who share our vision of reimagination. In our case, we revisited our 90-year history of making cars to introduce the Lincoln Motor Company.

And along with you, watch as they explore familiar territory to return with original creations we’ve never met before. They say the secret to creativity is artfully concealing one’s sources. Whether secretly or unconsciously, we all return to past creations to uncover fresh ideas.

Gifs by ____.

Illustration by Erik Marinovich of Friends of Type.