The YSL brand, like Dior, also moved from a single status to a member of a luxury conglomerate (this time PPR/Gucci Group), although the route taken was a bit different. We can learn from the bumps in the road on this one.
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The 1992 Documentary on Yves Saint Laurent (made in collaboration with Vogue's Hamish Bowles) is available on Youtube.
Read MoreDior & LVMH: The French Business Model for Fashion & Luxury
The business model that began as a single brand directed by one creative mind has become a model composed of a portfolio of complimentary luxury brands, exemplified by the evolution of Christian Dior & the ultimate luxury conglomerate: LVMH.
Read MoreThe French System for Fashion & Chanel
A case study of Chanel illustrating the French fashion system: Couture is the dream; accessories and fragrances are the reality.
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